About me

With over 20 years of experience in B2B SaaS, I transitioned from Product Marketing to Product Design, and in the past four years, I have focused on Growth teams.

20+
Years in Digital
Product Expertise
20+
Years in the
B2B Segment
10+
Years as a
Product Designer
3+
Product Growth
Growth Designer

What I Do
I specialize in driving growth through strategic design, leveraging a deep understanding of growth funnels, including Awareness, Acquisition, Activation, Adoption, Retention, Referral, Revenue, and Expansion. My approach integrates both Product-Led Growth (PLG) and Sales-Led Growth (SLG) models, utilizing pricing strategies like Freemium, Free Trial, Reverse Trial, Subscription, Usage-Based, Tiered Pricing, and Pay-as-You-Go.

Mindset and Skills
Data-Driven Decision Making
MVP Oriented Development
Continuous Onboarding Processes
Cognitive Psychology Application
Hypothesis and Problem Framing
Behavioral Analysis
No Code / Low
Code Solutions
CRM and Product Tours
A/B Testing


Expertise:
Product Design: Creating intuitive and engaging user interfaces
Product Management: Leading product discovery and agile development
Product Analytics: Utilizing tools like Amplitude and SQL for behavioral analysis
Product Growth: Implementing CRO, onboarding, and growth hacking strategies